Ethical Approach

Ethics and innovation share a common goal: to improve the well-being of humanity.

Innovation, by definition, is neutral. It is the kind of use that is made of it that may help create new useful goods and improve general quality of life.

That is how we consider ethics and innovation to be complementary.

Innovation is the development of solutions that meet new or existing needs in a unique way. An innovative environment could increase employee motivation, creativity and productivity. It is one of the key elements driving human progress.

However, nothing comes for free. Innovative and disruptive technologies lead to side effects that do not necessarily positively affect all stakeholders. That is why we try to consider ethical aspects of our investments. Our aim is to invest in innovation and to invest "responsibly"

Innovation must be beneficial for both society and companies. Thus, we pay attention to products developed by the companies in which we are invested, as well as their applications and uses

Innovation must be beneficial for both society and companies. Thus, we pay attention to products developed by the companies in which we are invested, as well as their applications and uses.

How Does Innovation Add Value?

Solving enviromental & social issues

Improving working conditions

Increasing competitiveness and diversity

Adding value for the end customer

Improving productivity & reducing costs

Responsible Investment at atonra

Thematic approach

We believe innovation is the ultimate force driving positive change in society.

We invest for the long term in companies improving health, security, financial inclusion, and prosperity.

Yet, any technology can be ill-used, and we constantly monitor the attitude of our portfolio companies through ESG research.

Exclusion

We enforce the exclusion list of Norway’s Government Pension Fund Global (GPFG)

Product-based exclusion:

Production of certain weapons
Production of tobacco
Production of coal or coal-based energy

Conduct-based exclusion:

Violation of human rights
Severe environmental damage
Anti-corruption

More information is available here.

ESG Integration

We use ESG research throughout our investment process, using different sources of ESG data.

We assess a company’s sustainable attitude by analyzing its ESG ratings and trends, its exposure to sensitive sectors and controversies, and its carbon footprint.

Beyond identifying potential opportunities and risks, our duty is to make sure that our portfolio companies contribute with a positive impact.